I've made them with stars on for general gifts, snowflakes on for Christmas and most recently with hearts on for a wedding gift.
They are really simple to make all you need is some charms and some 6 strand embroidery cotton. I usually buy my charms off eBay as you can pick them up quite cheap and as they are likely to get lost when the bracelet falls off you don't want anything expensive.
They are then mounted onto a printed background with the story of how the bracelet works.
Here is a photo of the wedding one I made:
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